How to Build a Values-Driven Business
Inc. Magazine
By Tamara Schweitzer
Mar 31, 2010

More start-up founders are identifying themselves as social entrepreneurs--that is, people who build organizations with an eye towards having a positive effect on the world.

With so much talk these days about corporate social responsibility, many companies are feeling compelled to jump on the values bandwagon. Because of their agility, small businesses in particular are at the forefront of what is becoming a responsibility revolution. But, what does it really mean to be a mission-driven business? Simply selling green products does not classify a company as values-led, according to Jeffrey Hollender, co-founder of the consumer products company Seventh Generation. So, whether you are thinking about starting a social enterprise, or want to incorporate a social mission into an existing company, read the full article for some tips for succeeding as a social entrepreneur.

Tips for Building a Values-Driven Business:
-Think About What You Can Provide
-Hone Your Mission Statement
-Focus Your Efforts
-Practice Transparency
-Treat Your Workers Well
-Build Your Team
-Educate Yourself
-Market Yourself
-Remember Your Cash Flow
-Consider Becoming a B Corp.

Read the full article online.