Renewal colleague and investee Jeffrey Hollender of Seventh Generation let us know that he’s launching a new project on Earth Day.  Jeffrey writes, “I read recently that human beings spend approximately six years of their lives dreaming. I’m pretty sure the folks at Seventh Gen have that number beat by a few years. As the leader of a community of dreamers, I’m pleased and proud to share this first look at a project that I’ve been dreaming into reality for the past eight months. Check out our snapshot of my new television special, BIG GREEN LIES, premiering Earth Day, April 22nd, at 9 p.m. on the Fine Living Network." 

Jeffrey Hollender on the set of BIG GREEN LIES
Would the world be better off if some of us didn’t drive a Prius? Should a smog alert be issued for your living room? Are disposable diapers as bad for the environment as everyone thinks?

Join the environmental mischief-making as a team of operatives dispatch to separate green facts from fiction, addressing the issues that no one’s been willing to take on until now. From the corridors of power to the halls of your home, follow the crew of BIG GREEN LIES as they perform mad science and track down the researchers who think they’ve got the ecological answers you’re seeking.

I hope you tune in – I know I will.