It wasn’t as if the work Steve Rio was doing prior to founding his current design and communications agency was all that bad.
In fact, his previous web company turned away large projects if it couldn’t ethically support the company’s objectives. But, a moral code or mandate was never ingrained in the company’s mission or communications, and it left Steve thirsting for more.
In 2009, Steve attended Hollyhock’s Web of Change and Social Venture Institute (SVI) conferences, where he participated in a series of conversations that made him realize his work needed to be more meaningful. After SVI, Steve returned to Vancouver to start a new company called Briteweb with an overt mandate to work with companies changing the world.