A landmark achievement in global conservation.

Ross’ Story

In the days following the Clayoquot Sound campaigns, Ross McMillan was named provincial co-chair of a land and resource management board in Clayoquot Sound, and began forging a relationship with the environmental community. In 2000 a coalition of activists asked him a favour: to facilitate their efforts in what would later be hailed the largest integrated conservation program in North America—the Great Bear Rainforest Campaign. Ross’ initial contribution evolved into an eight-year engagement, and it’s not over yet.