When local conservation group Forest Ethics found out that Limited Brands, owner of Victoria Secret, were using paper made from old growth forests to print their 365 million catalogues, they saw red. This led to an effective and revolutionary anti-brand campaign that included full page ads of chainsaw-wielding Victoria Secret models, causing the $10 billion dollar company to rethink its practices. 

Pivot Legal Society provides legal advice and series to people who are facing poverty and other struggles. Along with other close allies in Vancouver’s Downtown Eastside, Pivot has been at the front of the struggle to protect low-income housing in the neighbourhood, and used innovative outreach tools to spread the word about the value of the community in one of the most misunderstood places in Vancouver.