2011 Social venture Institute case study and Renewal2 investee Alter Eco was recently profiled in GOOD. Please read on for the article.

For One Food Company, the Key Ingredient for Success is Fairness
By Sarah Stankorb, GOOD.is
December 4, 2012

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Eating could once be done without the considerable weight of a guilty conscience. Now, consumption of the simplest bowl of rice, the tiniest nip of chocolate, comes with countless silent questions: how many pesticides were used to grow this? What’s my carbon footprint? Were children sold into labor to grow it? It’s a heavy set of realities that quite rightly should provoke more than an upset stomach.

Food company Alter Eco is attempting to create a holistic, sustainable global food distribution system, one that resolves those moral quandaries by inserting a crucial ingredient—fairness. “We want to create a new model of a global company,” says co-founder and CEO Mathieu Senard, “a company that doesn’t destroy, but nurtures.”  READ THE FULL ARTICLE>>