Social Media for Social Change
Hollyhock in Vancouver

April 29, May 6, May 13, May 27

Produced in partnership with Octopus Strategies

Develop a solid plan for taking the essentials of social media into your organization; from vision, to strategy and tactics, to measuring your success. This is a four-part training series is taking place in Vancouver April 29, May 6, May 13, May 27. 1:30pm - 5:30pm.

April 29 with Kris Krug
Social Media Primer: Learn the Basics of Social Media Tools & Approaches
Wondering what, exactly, a 'Yelp' is? Curious whether Facebook, LinkedIn or Twitter can help you move your mission forward? Join Kris Krug for an enlightening and entertaining look into the changing landscape of social media tools, techniques and practices. You'll leave with a clear understanding of all the opportunities social media presents, and insights into how to take advantage of this burgeoning medium.
Kris Krug is a fashion, music, and portraits photographer, technologist and author.

May 6 with Rob Cottingham
Developing a Social Media Plan
The diversity of social media tools can be daunting, but like any other medium, a sound plan can help you turn social media to your organization's advantage. Rob Cottingham will guide attendees to develop a strategic framework for using social media, pointing out practices and approaches that integrate this important collection of tools and techniques with traditional outreach and engagement plans.
Rob Cottingham is the co-founder and a principal of Social Signal, as well as a speaker, cartoonist and comic.

 
May 13 with Jordan Behan
Using Social Media to Drive Outreach & Engagement
The power of social media lies as much in the capacity of crowds as it does in the technology. And enduring, effective online communities have some predictable flow and structure, even among the chaos of the web. Jordan Behan will outline powerful practices to reach out to diverse audiences through social media, and to engage like-minded thinkers in your cause or mission:

•    The birthplace of online communities: Where to begin?
•     A call to action: How to ask for help
•     Spreading the word: Packaging your message for mass distribution on the web
•     Maintaining an online community: Do's and don'ts, best practices
•     A Q&A with Darren Barefoot, co-author of "Friends with Benefits, A Social Media Marketing Handbook" and contributor to the tcktcktck.org campaign (now with over 15 million signatures).

Jordan Behan specializes in marketing for web startups and online video, serving as Director of Marketing of Strutta and as an advisor to BootupLabs, a startup incubator in Vancouver.

 
May 27 with Beverley Pomeroy
Measuring Success in Social Media
The social media landscape is constantly shifting and evolving. The right success measures consider the specific strengths of social media tools in the context of your organization's goals and mission. Beverley Pomeroy will discuss specific metrics for many of the most prominent social media tools, helping attendees to understand how the tools fit into their overall outreach, engagement and awareness-raising strategies. She'll also review the common challenge of convincing a Board of Directors to approve social media project funding, and how to present metrics to the Board during and after your campaign.
Beverley Claire Pomeroy is the creator of Pinc Productions Inc, known as PincGiving.

More information and how to register available at www.hollyhock.ca.

Tuition: $395 CDN / $345 non-profit
Dates & Times: April 29, May 6, May 13, May 27. 1:30pm - 5:30pm
Registration is required for this program series.