Sustainable Brands 2010: The Power of And

In today’s increasingly complex global marketplace, massive opportunity exists for re-designing your products and business to meet changing stakeholder demands. Tomorrow's business leaders are coming to grips today with the dynamic economic, environmental and societal context in which brands today sit, then finding ways to rethink who they are and how they communicate. As the 21st century unfolds, the either/or mindset of the last 100 years will no longer suffice. Learning to identify and execute on the ANDs in business is where the future of sustainable business lies.

From June 7-10, 2010 get set for Sustainable Brands 2010 where The Power of And will be explored in depth and participants will be inspired, engaged and equipped to begin or continue down their own cycle of sustainable business innovation by building the discipline to continually observe, re-design, measure and communicate.

SB’09 experienced a 20% growth in attendance in the toughest economic environment on record -- bringing together 673 business and brand strategists, designers and sustainability executives for three days of extraordinary conversation, inspiration and insights into new strategies and tactics for leading profitable innovation for sustainability in 21st century business. Attendance is expected to continue to grow in 2010 given SB’s reputation as the number one place in the world for convening conversation about driving revenue and brand equity through innovation for sustainability.

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