Sustainable Brands Conference 2009
Event Details
Date & Time | May 31, 2009, 7:00pm – June 4, 2009, 7:00pm |
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Location | Marriott Monterey and the Monterey Convention Center Monterey, CA Google Map |
Contact | sb09@sustainablelifemedia.com :: (650) 344-9693 |
Website | Sustainable Brands '09 |
SB'09 will help you make sense of the emerging changes in economy and society that form the backdrop for successful design & brand efforts down the road, and build strategies and skills necessary to navigate today's rough seas in the meantime.
What You Will Learn at SB'09
- How consumer behavior is changing in today’s economic downturn and what that means to your brand
- What surprising new market sectors are responding more now to sustainable brands, what matters to them, and how to speak their language
- Who’s leading the way on reducing their carbon footprint, how is it impacting their brand, how you should respond and what comes next
- What metrics and measurements, labels or certifications you should put in place to lend you the credibility your brand seeks
- How to leverage social media to build your brand more economically while strengthening your relationship with stakeholders
- The science behind the evolutionary value of altruism and how this new information should inform the way you engage with your stakeholders
- How to ignite inspiration in skeptical audiences
- How to build a sustainable business strategy that successfully balances short, medium and long term initiatives
- How to drive sustainable design thinking in to your business from the top down to improve the authenticity, productivity, and integrity of your brand
- What’s emerging in the field of persuasive design and behavioral targeting and what you should know about these powerful, but potentially controversial technologies
- How to do a Lifecycle Assessment on a budget
- Why you should learn to look at your waste in a new light
- How to partner with NGOs to drive deeper, faster, more sustainable solutions that benefit you and your stakeholders
- What's likely on the horizon for the economy, the environment, and society and how you can proactively respond by taking action rather than waiting to react
- And a year’s worth of other thought provoking, tangible ideas for becoming a sustainable brand leader!