Online Campaigner
Posted on December 02, 2009Job Details
Organization | Care2 |
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Location | Redwood City, CA |
Contact | campaigner_resume@earth.care2.com |
Website | http://care2.com |
The new Online Campaigner will divide her/his team between running online campaigns for nonprofits, and helping Care2 to grow its network of activists through viral campaigns, search engine marketing, social media, contests, and other techniques.
The Online Campaigner will work with advocacy and fundraising professionals at leading nonprofits to craft successful online campaigns targeting Care2 Web visitors and e-newsletter subscribers. The ideal candidate is a strong writer, has solid analytical skills, is passionate about the environment and progressive causes, and is comfortable balancing competing deadlines and demands. This candidate is equally adept at creating persuasive editorial messages - often in response to fast-changing current events - and at analyzing and optimizing a campaign’s performance.
The Online Campaigner will also work to grow Care2’s network of activists. The Online Campaigner will use viral campaigns, social media marketing, search engine marketing, contests and other techniques to recruit and engage Care2 activists.
Job Responsibilities:
Research, write, edit and test Care2 action alerts and newsletters, in consultation with teammates and Care2's nonprofit clients
Launch and manage campaigns, then track, analyze and report results for Care2 and clients
Effectively utilize different areas of Care2's Web site and social networking areas (e.g. Races, Care2Connect, E-Cards) to promote campaigns for Care2's nonprofit clients
Interact with broad array of nonprofit clients
Help manage Care2's inventory of email alerts, e-newsletters and Web site placements for maximum effectiveness
Participate in achieving monthly campaign team revenue targets while providing strong value to Care2's nonprofit partners
Achieve Care2 list growth targets by utilizing a wide range of digital marketing techniques. A high value is placed on developing innovative techniques to recruit new members
Provide strong project participation and/or leadership within Care2, consistent with an upward career growth path
Qualifications
Superb writing and speaking skills
Knowledge of, or experience in, the nonprofit sector
Excellent relationship-building, consulting and client management skills
Self-starter, dynamic and able to thrive in an unstructured environment
Excellent listening and communications skills to interact effectively with teammates, clients and others
Strong work ethic and desire to work collaboratively
An interest in, and passion for, progressive social issues and the environment
Ability to work quickly under pressure and multi-task
Excellent organizational skills and ability to help drive projects to completion
Demonstrated skills in using Excel and/or in managing quantitative data
Experience with social media and search engine marketing
HTML and web graphics skills
At least a college degree; Journalism, English, Political Science, International Relations preferred
1-3 years of relevant experience
Compensation:
Competitive, depending on qualifications and experience.
The Company:
With more than 12 million members, Care2 is the Internet’s largest social network for people who want to make a difference. Thousands of new members join Care2 every day, attracted by our progressive values and commitment to advancing social justice, protecting our planet and leading healthier lives. Our mission is to empower Care2 members to take action so that they can help "make a difference." We achieve this mission with action-oriented tools and content on Care2.com and ThePetitionSite.com, enabling our members to rapidly pool their resources and produce lasting change. Care2 powers its members' activism via cause-driven education, activism and fundraising campaigns that benefit more than 450 of the world's best-known nonprofit organizations. Care2's team lives its mission, knowing at the end of the day that we have done a little more to help the world become a better place.
Care2 is an equal opportunity employer.
Please email your resume to campaigner_resume@earth.care2.com and specify "Online Campaigner" in the subject line.