La Siembra is looking for: An innovative bi-lingual Marketing Communications Manager

What do we stand for?
We believe it’s time for a change. For people to think differently about their food. Where it came from, who made it and what’s in it. Our mission is simple, we think that all food should be organic and Fair Trade. That’s why every Camino product is start-to-finish, top-to-bottom organic Fair Trade. From small beginnings in a church basement in Ottawa, we’ve always had a big dream: Fair Trade for
everyone. Through our current range of premium organic Fair Trade foods, we bring social change to the world. For our producer partners, we bring prosperity and pride. For our customers, we bring everyday moments of joy they can feel good about. We are youthful and vibrant, dedicated to our beliefs and focused on our vision. We’re storytellers with a message that we’re passionate about sharing.

What is the opportunity?
Today’s consumers are demanding better food politics; Fair Trade and organic is increasingly entering the mainstream. This provides us with a tremendous opportunity: consumers are ready to hear the story of our brand and the value proposition of our products.

Who are we looking for?
We are looking for an innovative Marketing Communications manager who can lead our Marketing Communications team to take our brand to a new level and to tell the stories behind our products, our brand and our innovative business model. The ideal candidate meets the following requirements:
Personal characteristics:
- A visionary do-er with the skills to see and develop the big picture, to translate this picture into strategies, projects and activities and to do a portion of the hands-on work;
- A story-teller with broad experience in effectively using both traditional media (print, website, press releases etc.) as well as new/social media (Blogs, Facebook, Twitter etc.);
- A great team player with the ability to inspire, build and co-operate and who can integrate Marketing Communications perspectives into strategic and tactical business decisions.
Formal qualifications:
- A degree in Marketing, Communications, Business Administration or comparable;
- At least 10 years of progressive Marketing Communications experience, including experience with both product-based marketing as well as cause-related marketing;
- At least 3 years of managerial experience;
- Fluently bi-lingual (French/English) and at home in both Anglo-Canadian and Quebec culture;
- Outstanding oral and written communication skills;
- Strong and proven identification with our vision, mission and values.
Assets:
- Knowledge and experience in the food industry.
- Excellent professional contacts with marketing and communications service providers.

What do we offer?
- The unique and exciting challenge to bring your ethics to work, to lift Canada’s largest organic Fair Trade food brand to a new level and to feel good about what you do for a living;
- The opportunity to become a worker-owner in our co-operative;
- A stimulating and flexible work environment;
- Comprehensive health benefits;
- Twenty vacation days + two-week Christmas closure;
- An annual salary between $50,000 and $60,000.

Worker Co-operative Obligations
To apply for membership/ownership in the Co-operative before the 14th month of employment with the Co-operative, therefore sharing the risks and benefits of the business. Further information detailing this information will be sent to all short-listed candidates.

Please submit your resumé and letter of interest to:
E-mail: henk@lasiembra.com
Please note that only the applications that detail education, experience and interests and are received by Sunday, April 11th 2010 will be reviewed. Only short-listed candidates will be contacted. We are an Equal Opportunity Employer.

For general information about La Siembra Co-operative please visit our website at www.lasiembra.coop.