ethicalDeal is the leading group buying platform that features a daily deal on the best GREEN stuff to do in the city. We use the group-buying model to introduce people to GREEN alternatives - making it easy and fun for people to discover their GREEN city!

Headquartered in Vancouver, B.C., ethicalDeal is a young and ambitious team that has a vision of advancing the GREEN movement on a city-by-city basis across North America. In 3 months, we’ve launched our daily GREEN deals in Vancouver and Victoria. With Toronto just around the corner, we are well on our way!
Voted as one of the top startups to watch by Fast Company, ethicalDeal is looking for an Online Marketing Specialist to contribute to its aggressive growth and help achieve our mission of making GREEN mainstream. 

Online Marketing Specialist – Part Time to Start, Leading to Full-Time
We are looking for a highly motivated and results driven Online Marketing Specialist. Your goal is to generate quality leads for ethicalDeal so more people can try out GREEN products/services via our daily green deals and we can achieve our mission of making GREEN mainstream! You should have at least 3 years experience monetizing websites or digital initiatives (PPC, CPM, CTR) or an equivalent history of results.

You will create, measure, analyze and optimize online marketing programs, and manage internal partners and external agencies to achieve marketing goals. You will collaborate with our communications and design staff to create and deploy highly effective online marketing programs via SEM, display, affiliates and landing page optimization.

This position is both creative and analytical in nature. You will work with minimal supervision and direction as we are all crazy busy growing this company. To be successful, you will have very strong writing and editing skills, pay strong attention to detail, possess excellent computer skills (Excel skills critical), be dependable and well organized and have an appetite for continual improvement. This is a great opportunity for an analytically-minded marketer with a passion for the Internet, pay-per-action advertising and an understanding of the GREEN consumer market. If you are good at what you do and drive us lots of quality traffic, then this role will quickly become full-time and you can grow with us!

Skills & Requirements

• Develop, execute and optimize online marketing campaigns
• Stay on top of critical trends and competitive insights
• Have deep understanding and experience with the Google Content Network, Google Adwords, Google Analytics, Keyword Research, and Facebook Ads
• Knowledge of affiliate networks, affiliate structures and affiliate management
• Develop ad copy and ad creative strategy; utilize industry insights for competitive approach
• Understand, optimize and expand our keyword list
• Set-up campaigns, track results and develop campaign ROI reports for day-to-day and management purposes
• Optimize all elements of consumer experience from off-site click (pricing, placement, ad copy/images, etc.) to onsite experience (landing page, messaging, etc.)
• Conduct detailed analyses of key metrics and trends – develop and execute quantitatively driven plans for increased performance efficiency & growth

This position is part-time to start (20 hours/week), but will likely grow into a full-time position within the next 6 months. Candidates from outside Vancouver are welcome to apply; however, the full-time position will be headquartered in Vancouver.

Ready to apply?
To apply, send a cover letter and resume to Annalea Krebs, CEO of ethicalDeal at careers@ethicalDeal.com
**We thank all applicants; however, only those short listed for an interview will be contacted.

Ethical Deal is also hiring a Local Ambassador in Toronto,  a Community Manager in Toronto and a Community Manager in Victoria.